Google announces SalesForce integration with Google Apps

Google Apps is quickly becoming a pain in Microsoft's side. Today, they are rolling out tight integration inside Salesforce with the Google Apps suite. The announcement was made on their "what's new" page for Google Apps, but the related page on SalesForce.com doesn't appear to be live yet.

The offering will compete with Microsoft’s customer relationship management software, which is integrated with the its Office suite. The alliance could help Google, whose productivity programs are used largely by individuals, make inroads into businesses, where it is seeking to challenge Microsoft’s multibillion-dollar Office franchise. -- NY Times

According to Google, here is what you can expect with this latest announcement:

• Automatically add Gmail communications to Salesforce for a record of customer interactions
• Chat with colleagues right from Salesforce—during sales or customer services calls
• Associate Google Docs to your sales data and colloborate with colleagues in real-time
• View your Salesforce meetings, marketing campaigns, and other business events inside Google Calendar
• Display sales and marketing dashboard components from Salesforce on your Google Start page