Google Farmer update goes international

Summary:Google said Monday that it has launched its so-called Farmer update, a new algorithm designed to weed out low-quality content.

Google said Monday that it has launched its so-called Farmer update, a new algorithm designed to weed out low-quality content.

With the international rollout, Web site owners will have a better idea of what Google's algorithm update really means for them.

As a refresher, Google launched its algorithm update a month ago. Some publishers did well. Others, like Mahalo, got whacked and announced layoffs.

Google said in a blog post that it has also incorporated user feedback:

Today we’ve rolled out this improvement globally to all English-language Google users, and we’ve also incorporated new user feedback signals to help people find better search results. In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms. In addition, this change also goes deeper into the “long tail” of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before. The impact of these new signals is smaller in scope than the original change: about 2% of U.S. queries are affected by a reasonable amount, compared with almost 12% of U.S. queries for the original change.

Google claims its new algorithm is "very accurate at detecting site quality."

Here's a panel I moderated on the topic at a recent PaidContent conference.

Topics: Google

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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