Google GDrive clues surface; Is this really a big deal?

Clues about Google's GDrive, an online storage backup service, have surfaced and the blogosphere is going nuts. Am I missing something here? It's an online backup service, one of many. 

Brian Ussery made a nice find and now the speculation is rampant.

Sure it's possible that GDrive changes the world. Then again it's also possible that GDrive will just be another online storage system with a Google logo on it. 

I realize that every time Eric Schmidt has gas it garners a headline. But c'mon. We're talking online backup up here. 

Apple has it. EMC via Mozy has it. Dell has it. Pick a vendor and everyone has some spin on the online storage thing. 

Way back in 2007 Mashable compiled a big list of online storage services. There are probably another 80 services to add to that list today. 

I understand that spotting GDrive is almost the same as trying to find Bigfoot these days, but let's get real here.