Google has started integrating some features from Waze, the social mapping and navigating startup it purchased in June, into Google Maps.
Waze's real-time incident reports -- updates from its users on construction, traffic and accidents -- will now appear on Google Maps for Android, iPad and iPhone, according to a Waze blog post. In turn, Waze's social driving app has added some Google features, including Google Search and Google Maps Street View.
When the app's users (known as Wazers) report accidents, road closures and other problems on Waze, the updates also will appear on the Google Maps app for Android and iOS in Argentina, Brazil, Chile, Colombia, Ecuador, France, Germany, Mexico, Panama, Peru, Switzerland, UK and United States.
The Waze app offers users the best, shortest routes by tapping into a mobile device’s GPS information and a social network of other drivers to learn about traffic hazards and other potential slowdowns up ahead. As Waze puts it, “it’s like a personal heads-up from a few million of your friends on the road.”
As I noted back in June,. But incorporating Waze's driver-generated alerts turns Google Maps into a more responsive and valuable service.
The speed of the integration between Google and Waze is surprising given that the deal, which was worth a reported $1.1 billion, is being reviewed retroactively by the U.S. Federal Trade Commission.
This post was originally published on Smartplanet.com