Google no longer dodging Dodgeball!

I have been questioning Google's seeming dodging of its buy-out of the two-person NYC-based Dodgeball start-up last year, see "Google’s Dodgeball, where is it now?" Dodgeball is apparently a Google orphan no more.

I have been questioning Google's seeming dodging of its buy-out of the two-person NYC-based Dodgeball start-up last year, see "Google’s Dodgeball, where is it now?" Dodgeball is apparently a Google orphan no more. Visitors to the "mobile social software" site are now asked to use a "Google Account" to sign-in or join:

Did you know that dodgeball is a part of Google these days?

Before we can start connecting dodgeball with all the things Google offers we need to ask you to start using a Google Account to sign in.

If you already have a Google Account, use that to sign in.
If not, use your dodgeball username and password and we'll help you create a Google Account.

The Dodgeball.com "About Us" page, however, still makes no reference to owner Google and Dodgeball is not featured on Google's "Google Products" page.

Google Director of Engineering, Alan Warren, was asked Monday night, see "Google NYC First Look: Top Google engineer talks to NYC software industry," why Google has not done more to integrate Dodgeball.

Warren suggested the service may not have gained traction and indicated the two founders are applying their mobile social software skills to the greater Google development good. I put forth such a theory in "Google Jobs: How does Google really recruit talent?"

Of note, however, Warren did not shed light on Dodgeball's login integration with "Google Accounts." Perhaps Warren was purposefully evasive or perhaps the flat, distributed organizational structure he touted is the culprit. Warren spoke about an increasing "lack of visibility" within Google as the company scales:

There may not be one person at Google with 100% visibility across Google.

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