Search service Google plans to launch an advertising syndication program within the next two months, according to the company's Web site. The program is part of its AdWords service, which lets companies buy text-based ads tied to keyword searches on Google. By syndicating the advertising, marketers' messages would appear across several other search provider sites as well. Google spokesman David Krane said the service is "an enhancement the company is exploring to help our partners make money through search results."
Krane, however, could not specify a launch date or partners, nor describe how the advertising may appear on sites. Google licenses its technology to more than 130 partners, including Yahoo, America Online, Sony, Cisco and IDG. The planned program comes as Google experiments with other moneymaking ventures. Last month it launched a beta site that lets people browse hundreds of print catalogs online. Google hopes to sell advertising placements and link agreements to traditional retailers through the project.