The report says Google is investing hundreds of thousands of dollars in original content for the VR platform. Google is buying VR content and apps, along with funding 360-degree videos from top YouTube personalities. Hulu, Netflix, and IMAX are bringing their libraries to Daydream too.
Google has only released a reference design for the Daydream headset, which will require Daydream-compatible hardware running on Android 7.0. It's not clear which handsets that will be, as hardware manufacturers like Samsung are remaining quiet.
"We have a great, long standing partnership with Google and will continue to work with them on many fronts," said Samsung in an early-August statement, adding, "we will stay tuned as Google provides more information on Daydream this fall."
HTC is also rumored to launch the next Nexus smartphone, and it'll likely be a candidate for Daydream compatibility.