Google wins big as Hillary Clinton and Barack Obama battle

Is Google a guaranteed winner?

Our American democracy is not the only guaranteed winner in what I am calling the “USER GENERATED POLITICS” campaign 2008. Google is already winning, big time.

Last month, I underscored “Google already winner in Clinton presidential bid,” analyzing the Google AdWords keyword bidding race amongst television networks and newspapers to “win” prized placement within the “Sponsored Links” of the number one search engine’s SERPs relating to searches for news on “Hillary Clinton.”

As the presidential contenders increasingly declare their candidacies, Google’s winnings increase as well.

Since Hillary Clinton announced last month, Joe Biden, Rudy Giuliani and Barack Obama have also announced their official presidential intentions.

SEE: Barack TV vs. Hillary TV: Obama ‘08 announces, ‘the campaign is about you’
Joe Biden has 226 MySpace friends: Can he connect?
Presidential Campaign 2008: Rudy Giuliani ‘In to win’ too?

Is Google the 51st battleground state?

A search at Google.com for “Hillary Clinton” today yields a “Sponsored Link” for Democratic competitor Barack Obama:

BarackObama.com
Join Team Obama
Obama for America
barackobama.com

Commercial endeavors riding the Clinton coattails are also helping Google raise funds for itself via AdWords:

Hillary 2008 Buttons NEW
Beautiful, Collectible Hillary 2008
Photo Buttons by PoliticalShop.com.
www.PoliticalShop.com

Hillary Clinton Wristband
Hillary Clinton 2008 Wristbands.
Quantities of 10 or more.
www.band-together.com

Anti Hillary In ’08 Store
Shirts, Hats, Bags, Mugs, Buttons &
More @ the Anti Hillary in 08 Store
www.cafepress.com/antihillary2

A search for “Rudy Giuliani” yields “Sponsored Links” for “Join Rudy 2008” and Republican competitors John McCain and Mitt Romney:

John McCain 2008
The Exploratory Committee.
Sign Up to Join Our Team
ExploreMcCain.com

Strong Leadership in 2008
Join Gov Mitt Romney's Team
and Help Build a New American Dream
www.MittRomney.com

Google is also riding the presidential campaign 2008 coattails throughout the Web via its ubiquitous AdSense network, serving up contextual ads for campaign Websites, news organizations, political ecommerce sites…

STAY TUNED TO THIS DIGITAL MARKETS BLOG FOR CONTINUING COVERAGE OF WHAT I AM CALLING “USER GENERATED POLITICS” 2008

More in this Digital Markets Special Series:
Is Obama’s social network anti-social? and
Hillary TV: Will ‘User Generated Politics’ get Clinton to the White House? and
Social media conversations: Talking or selling?

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