Google's Spreadsheet Striptease

Whoever is behind the grand striptease of Google Spreadsheet's unveiling should be applauded. They have bloggers salivating over the official release tomorrow, they've told people that it's a "first-come, first-served" sign-up on Google Labs (which will create a mad panic of thousands of people pressing Shift-F5 on Google Labs tomorrow morning!

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Whoever is behind the grand striptease of Google Spreadsheet's unveiling should be applauded. They have bloggers salivating over the official release tomorrow, they've told people that it's a "first-come, first-served" sign-up on Google Labs (which will create a mad panic of thousands of people pressing Shift-F5 on Google Labs tomorrow morning!), they've released a "Sneak Peek" of the app (revealed by a commenter called 'Dan' on a Google fan blog), and Jonathan Rochelle - product manager for Google Spreadsheets - has been busy seeding the Net with details.

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The latest Reuters news reveals that the Google Spreadsheet is not iRows, but was built in-house based on technology acquired from a little-known company called 2Web Technologies:

"Google Spreadsheet relies on technology the company acquired from a small Wall Street software developer it bought last year called 2Web Technologies, which in 2004 introduced tools to convert Microsoft Excel spreadsheets into Web services."

More will be revealed tomorrow, but I'm sure there will be more teasing to come from Google!

My analysis and Web Office implications is here.

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