Half of US households own an Apple product

Summary:About 55 million homes in all that own something bearing the Apple logo on it.

According to CNBC's All-American Economic Survey, 51 percent of US households now own at least one Apple product.

See also: How do sales of the new iPad compare to historical sales data for Apple products?

51 percent works out at about 55 million homes in all that own something bearing the Apple logo on it. But it doesn't stop after buying one Apple product. The average household has 1.6 Apple products, but of households that own an Apple product, the average number of products owned goes up to 3, making an estimated 165 million Apple devices in use in American homes today.

There's some interesting stuff to be found when digging through the data:

  • 63 percent of 18-to-34 35-to-49 age groups own an Apple product
  • 50 percent of the 50-to-64 age group own Apple products, while in the 65 and older, this number drops to 26 percent
  • 28 percent of those earning less than $30,000 a year own at least one Apple product, compared to 77 percent of those earning more than $75,000
  • Kids are driving Apple sales, with 61 percent of households with children owning Apple products, compared to 48 percent of homes that don't have children

What we don't know is a breakdown of what these Apple products are. I would hazard a guess that there are a lot of iPod-owning households, give that Apple consistently sells millions of them every quarter. But with over 37 million iPhones and 15 million iPads sold last quarter alone, these post-PC devices must have a place in quite a number of holds in the US.

It's not hard to see how Apple has $100 billion cash in the bank.

Image credit: CNBC


Topics: Enterprise Software, Apple


Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.Adrian has authored/co-authored technic... Full Bio

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