Health care delivered, via technology, at very low cost

Summary:Social networking and cloud-based tools enable low-cost healthcare delivery: 'you couldn't do this 20 years ago.'

The US health care system is a multi-billion-dollar bloated, broken monster, dominated by competing special interests.

As with all revolutions, sometimes, all it takes is one individual with a common-sense idea to change things. With some cloud and social networking technology thrown in.

Jay Parkinson, a doctor frustrated by Big Health, did just that -- through a $1,500 startup. As reported by Inc.'s Nicole Carter, Parkinson opened a tech-savvy practice in Brooklyn, based on a Website and link to Google Calendar that enabled patients to book their own appointments online. He also employed a PayPal account for payments, and used Formstack for medical histories. He keeps in touch with patients via e-mail, Skype video, or phone.The $1,500 went to his doctor's license and medical equipment.

He built it, and people came. Even people with insurance plans. As he put it:

"You couldn't do something like this 20 years ago. But we live in a time now where we can go back to traditional face-to-face business practices, but use technology to augment the experience on both sides."

Parkinson is partner in a newer venture, HelloHealth, intends to take this low-cost virtual clinic model nationwide, providing a free Web-based patient communication, practice management and electronic health record environment.

This post was originally published on Smartplanet.com

Topics: Innovation

About

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. Joe is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. He speaks frequently on cloud, SOA, data, and... Full Bio

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