Tap tap tap's John Casasanta and Classics creator Phill Ryu wrote a blog post proposing a solution for the proliferation of crapware on the App Store. They're the creators of Classics, which, after a price reduction from $2.99 to 99¢, has climbed the charts. It's only been out for a few weeks and has already grossed over $100,000.
Tap tap tap has six new apps in development and are paying the developer rates that are mentioned in the article. Classics is their second App Store hit. Their first app, WhereTo, grossed over $200,000 in a few short months. They feel strongly that they can continue to develop more hits as time goes on and are investing all of their profits back into new app development because of the potential of the App Store.
What many developers fail to recognize is that there's much more to iPhone apps beyond pumping an app out, slapping a 99¢ price tag on it, and hoping for the best. What's also extremely important is marketing and promotion and this is what's led to our success.