How would you make an enterprise software blog sexy?

This is a serious question.Over the last few days, there's been lots of excitement and debate about whether enterprise software can, or even should, be "sexy" and cool, like the best consumer products.

This is a serious question.

Over the last few days, there's been lots of excitement and debate about whether enterprise software can, or even should, be "sexy" and cool, like the best consumer products.

Which leads me to ask, "How would you make this blog, which covers enterprise software and IT failures, more interesting, useful, exciting, and dare I say it, sexy?" Please share your thoughts.

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