HP has introduced new business-intelligence services designed to give companies an integrated overview of their data.
The three services, announced on Tuesday, cover master data management (MDM); information-quality management; and information governance. Together, these services should offer a common view of an organisation's data, so managers can make better-informed business decisions, HP said.
Customers will work with HP specialist staff on MDM, the company said. MDM deals with the collection, aggregation, matching, consolidation and quality assurance of information across an entire business, and it will generally be used with other tools, such as datawarehousing.
"One part of [business intelligence] is putting into place strong master data practices, an important area that underpins systems and their ability to interact effectively", IDC programme director Sandra Rogers said, quoted by HP.
According to IDC, the market for MDM services is growing, and the market research firm has predicted that revenue from such services will double from $3bn (£2.1bn) in 2006 to $6bn in 2011. Gartner has attributed the better-than-average growth for MDM tools to "the ongoing requirements for businesses to increase effectiveness, reduce costs and meet compliance requirements" amid a downturn in world economies.
HP's new information-quality management services are meant to help customers ensure that their data is accurate, consistent and complete, while its information governance services are designed to address compliance and other requirements by making sure that corporate information is consistent and auditable.