But what's even more interesting is how Berlind is helping turn Jonathan Schwartz' new enterprise-version board game (aka his blog) into something more. With Captain Kangaroo, Brokaw, and now Rather retired, the broadcast news cycle is being replaced by a linked series of overlaid podcasts. Here's how to play:
1. Schwartz uses his invitation to join the Gillmor Gang as a full-fledged Gang member to lay down the basic tracks of his latest blog message. Hover over link for secret clue
2. Berlind notes the time stamp on the blog post as fuel for the conjecture that perhaps Schwartz may have something up his sleeve. You think?
So, what can we make of Schwartz's comments? His blog has, on several occasions, foreshadowed a Sun announcement or two (on others, it has outright pre-announced them).
And attention is what you need to follow these mashups of information, marketing, and prophecy. Schwartz drops more breadcrumbs down the page:
Think this is the end? No way. Just go look here, and imagine this included in anything that moves, sold to a consumer.
With its smart card capabilities, a Sun Ray thin client has a lot to offer to a service provider that wants to give its customers a simple, safe, reliable way to browse and transact over the Internet.