If You're Gonna Play in Texas, You Gotta Have a Fiddle in the Band

Summary:Being from Wyoming, I listen to a lot of country music, and when I heard about the deal Google struck with Adobe to embed the Google toolbar in some of Adobe's programs, that's the song that came to mind. I get that this is going to be a big revenue move for Adobe, and that Google will benefit by having its tool bundled with Adobe's ubiquitous suite of players, but this boils down to a strategic move by Adobe.

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Being from Wyoming, I listen to a lot of country music, and when I heard about the deal Google struck with Adobe to embed the Google toolbar in some of Adobe's programs, that's the song that came to mind. I get that this is going to be a big revenue move for Adobe, and that Google will benefit by having its tool bundled with Adobe's ubiquitous suite of players, but this boils down to a strategic move by Adobe.

Adobe wants to be a player. Flex 2 is going to be released next week, the talk about Apollo ramped up this week and Chizen has started talking some pretty serious smack to the folks in Redmond. The numbers haven't been released on this deal, but when (or if) we see them, I bet they're going to be lower (for Adobe) than most people think.

It starts with Shockwave, but will move to the other free offerings by Adobe. Essentially, in one stroke, Adobe has given Google a big stake in Flash. What could be more valuable to Adobe than one of the world's most influential companies sharing the same agenda when it comes to software? In its continuing tiff with Microsoft, Adobe now has a pretty good buddy. Adobe wants to play software, and they needed a fiddle, so they got one in Google.

Topics: Software Development

About

Ryan Stewart holds an economics degree from the University of Pennsylvania and is now a Rich Internet Application developer and industry analyst. After graduating from Penn, he spent two years developing applications for the Wharton School and pushing the idea of the web as a platform for learning. Ryan now lives in Seattle with his wife... Full Bio

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