Instagram announced on November 21 that it would offer live video on Instagram Stories, and more parity with Snapchat with disappearing photos and videos for groups and friends in Instagram Direct.
Given Facebook's success with live video, it makes sense for Instagram to gain the feature. However live video on Instagram Stories disappears from the service once the live recording has ended. Instagram said it's "so you can feel more comfortable sharing anything, anytime."
Launching a live stream is as easy as swiping right from the feed to open the camera. You can then tap "Start Live Video" button and start sharing for up to an hour. Instagram will beam your friends with a notification you went live.
Unlike Facebook, the goal is to share with your friends, rather than a massive audience. There is a "Top Live Videos" section, to be curated from its 100 million daily active users.
Instagram also took steps to align itself with competitor Snapchat by adding disappearing photos and videos directly to groups and individual friends. Like Snapchat, you can see if your friends replayed it or took a screenshot.
Disappearing photos and videos in Instagram Direct will start rolling out globally on November 21. Whether your account is public or private, you can only send disappearing photos and videos to people who follow you.