Intel launched vPro, its latest brand today, this time for Windows PCs aimed at business usage. The emphasis of vPro is on manageability, security and performance of the new generation of Intel's Core microarchitecture. A white paper lists all the details of what the vPro sticker will mean to Intel OEMs and PC buyers. It's basically a PC with the Conroe chip and the associated chip set and networking part. Intel also has a slick ROI estimator that show very favorable results for vPro systems, as you would expect--its marketing and branding. vPro should be a much easier and more comprehendable brand than Viiv, Intel's sticker and technology for the digital home, which has been slow out of the gate.