With Apple's event next week, presumably to launch the iPad 3, the usual swirl of rumors surrounding the announcement has picked up steam. One report that isn't iPad related: a new version of Apple TV will be announced at the same time as the new tablet.
According to 9to5Mac, those good old "sources" are saying that the new Apple TV will emerge this month with a faster processor to finally bring 1080p support to the device -- along with a 1080p section in the iTunes Store. Bluetooth 4.0 support is also expected, while less likely rumors include Siri voice-command capabilities.
Considering the rampant rumors of the Cupertino giant releasing a television set (or "iTV") sometime in the near future, a new Apple TV could be a hard sell among devotees waiting for the Apple television to drop -- those with deep enough pockets to pay whatever price the set will cost, of course. But for the masses willing to only pay $100 or so, will the new version of Apple TV be enough to push the device out of the realm of "hobby" into a real business for Apple? Let us know your thoughts in the Talkback section.