It's payback time: If the Vista team could write ad copy ...

Summary:I bet some Softies are wishing Microsoft would take the low road and capitalize on Apple's buggy Leopard release. Not just via an occasional pot shot in a blog post, but in a holiday ad campaign or Superbowl commercial. Think of the potential ad slogans ...

Apple advocates are doing the unthinkable: They're complaining publicly about a new Apple product release.

It’s payback time: If the Vista team could write ad copy …
Even typically staunch Mac backers are admitting that Apple's new Leopard operating system is not perfect. It might even be as problem-prone (if not more so) as Windows Vista. Could Leopard go so far as to drive some switchers into Vista's arms? Sounds crazy, but who knows....

If you're Microsoft -- especially a member of the Vista team -- there's no way you can help but gloat. Very few Softies or their loyal followers are gloating publicly. But there's no way they aren't enjoying this turning of the tables.

I bet some Softies are wishing Microsoft would take the low road and capitalize on Apple's buggy Leopard release. Not just via an occasional pot shot in a blog post, but in a holiday ad campaign or Superbowl commercial.

There are so many sloagans Microsoft could use to lash out publicly at Leopard (but won't, for fear of being criticized as the Goliath pounding David). But over a few pints of Manny's in Redmond, you can bet there have been some secret celebrations over the fact that Apple is just as mortal as Microsoft. Perhaps a fantasy ad slogan has been conjured up, too.

[Poll=16]

* A definition of SIOOMA can be found here, for you non-Fake-Steve-Jobs readers.

Other write-in candidates?

("I'm a Mac. We're the PCs." Image by Long Zheng. CC 3.0)

Topics: Software, Apple, Microsoft, Operating Systems, Windows

About

Mary Jo Foley has covered the tech industry for 30 years for a variety of publications, including ZDNet, eWeek and Baseline. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008). She also is the cohost of the "Windows Weekly" podcast on the TWiT network. Got a tip? Se... Full Bio

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