iTunes Unlimited: music subscription rumor returns

Summary:We've heard the rumors of an iTunes subscription service before, but they've never materialized. It doesn't hurt that Steve Jobs has long been a vociferous opponent of rental music (paying one monthly fee for unlimited music downloads).

iTunes Unlimited: subscription rumor returns
We've heard the rumors of an iTunes subscription service before, but they've never materialized. It doesn't hurt that Steve Jobs has long been a vociferous opponent of rental music (paying one monthly fee for unlimited music downloads). When asked about it he recites his familiar mantra that "people want to own their music."

While I generally agree with him and prefer to own my music (preferably without DRM), times change and Apple needs to change with them. Jobs also dissed flash music players and PDAs for years too, and now look at them.

This latest iTunes subscription rumor comes from TUAW who received an email tip too juicy to pass up. According to the source:

...the late September Apple event would introduce several great items that we'd love to see but haven't been holding our breath for. These are disk access for the iPhone and iPod Touch and iTunes Unlimited.

The source also provided some details on pricing saying that iTunes Unlimited will cost US$129.99 per year or US$179.99 bundled with MobileMe. It will also be offered to current MobileMe subscribers for US$99. Naturally, you'd have to maintain an active account and connect your iPod regularly or risk having your music deactivated.

Subscription music isn't really for me, but judging by the success of Rhapsody and Napster, someone is buying it. Is it Apple's turn?

[poll id=142]

Topics: Hardware, Apple, Mobility

About

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984. He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging.... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.