Less than 10% of Internet shoppers consider customer reviews valuable

According to a recent Jupiter survey of Internet shoppers, only about 20% of so-called intense shoppers considered customer-generated reviews valuable. Fewer than 10% of more casual shoppers regarded such reviews as valuable.

According to a recent Jupiter survey of Internet shoppers, only about 20% of so-called intense shoppers considered customer-generated reviews valuable. Fewer than 10% of more casual shoppers regarded such reviews as valuable.

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
See All
See All