LinkedIn surpasses 300 million users, wants 3.3 billion

Summary:But 300 million is not nearly enough for LinkedIn as the professional social network sets its eyes on the entire global workforce.

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LinkedIn's product chief recently told a group of recruiter and marketing customers that the social network is approaching its "mobile moment," and that moment is going to be here sooner rather than later.

The Mountain View, Calif.-based company announced on Friday morning that its user base has ballooned to more than 300 million people across more than 200 countries and territories worldwide.

In the United States alone, LinkedIn now retains over 100 million members. That means approximately 67 percent of the rest of the user base is made up of international followers.

LinkedIn further boasted that it added more than 23 million members since December 31, 2013.

But 300 million is not nearly enough for LinkedIn as the professional social network sets its eyes on the entire global workforce.

Yes, that means LinkedIn wants to eventually grow to encompass a profile for every employee, tallying up to approximately 3.3 billion right now.

Deep Nishar, senior vice president of products and user experience at LinkedIn, explained further in a blog post how mobile is going to get LinkedIn to its target:

We know mobile is critical. Later this year, we are going to hit our mobile moment, where mobile accounts for more than 50 percent of all global traffic. Already, our members in dozens of locations including Costa Rica, Malaysia, Singapore, Sweden, United Arab Emirates and the United Kingdom, use LinkedIn more on their mobile devices than on their desktop computers. Every day we see an average of 15 million profile views, 1.45 million job views and 44,000 job applications in over 200 countries through mobile.

All in all, Nishar also reiterated how expansion within these markets (as well as China, in particular) plays into LinkedIn's previously announced ambitions to establish a "global economic graph."

Image via LinkedIn

Topics: Social Enterprise, Apps, IT Employment, Mobility, Web development

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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