Living life as an Apple Genius

Summary:Ever wonder where they get those Apple Geniuses at Apple stores?MacLife has the answer.

Ever wonder where they get those Apple Geniuses at Apple stores?

MacLife has the answer. In a story on being an Apple Genius there are the following takeaways:

  • Apple actually trains folks that work in the Apple store--a lot.
  • Most of these Apple Genius types are in it as a part-time job or for fun.
  • An Apple Genius splits his time between working on gear and dealing with customers, some of which may be very quirky.
  • An Apple Genius needs three certifications--OS, desktop and portable. "They're not superhard," says the current Apple Genius of the certification exams, "but they do require studying, and you have to recertify every year."
  • And there's a lot of role play to act out customer interactions and the various variables an Apple Genius may have to deal with.

All of this sounds so obvious, but it's part of that Apple store experience. Can someone forward this story to Home Depot?

Topics: Apple


Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.