MacBook sales explode; 15-inch version due?

Summary:DigiTimes is reporting that sales of Apple's Intel Core Duo-powered MacBook notebooks are exceeding initial estimates and that the company is consider expanding the line to include a 15-inch model. I think that it would kill MacBook Pro sales and that they should release a 12-inch model instead.

DigiTimes is reporting that sales of Apple's Intel Core Duo-powered MacBook notebooks are exceeding initial estimates:

Sales of Apple Computer's Intel Core Duo-based MacBook laptops have been stronger than expected, boosting monthly shipments of 13.3-inch MacBooks from Taiwan-based Asustek Computer to about 120,000 units in June, up from about 100,000 units when the company started shipping the new computers in April, according to sources at Taiwan-based notebook makers.

I'm not surprised that the MacBook is doing well in the market. Pound-for-pound the MacBook probably has the best price performance ratio of any Mac ever released. At US$1,100 the MacBook is a steal. The most interesting part of the DigiTimes story is embedded in the last paragraph.

Sources contacted by Lin also noted that Apple may expand its MacBook family by introducing a 15.4-inch widescreen lineup, although the market has expected Apple to launch 12.1- and 14.1-inch MacBooks to replace similar-sized iBook laptops.

A 15.4-inch (non-Pro) MacBook might cannibalize sales of Apple's higher profit MacBook Pro -- which retails for about US$1,000 more  than the consumer-oriented MacBook. Apple would be better served to leave the 15 and 17-inch models in the Pro space and introduce a 12-inch MacBook for users on the go. The only problem that may be holding back a 12-inch MacBook is heat. Remember how hot the 12-inch PowerBook G4 runs? I can't imagine that enclosure with an Intel Core Duo chip in it. Can you?

Topics: Apple


Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984. He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging.... Full Bio

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