March Madness sites traffic growth

During the week ending March 12th sites belonging to the CBS Sportsline.com Network were among the fastest growing sites overall among NCAA-related sites.

During the week ending March 12th sites belonging to the CBS Sportsline.com Network were among the fastest growing sites overall among NCAA-related sites. Web ratings show that people were drawn to sites that offered pre-registration as the first day of the tournament approached. NCAASports.com jumped 201% to 1.2 mln, while CSTV.com grew 46% over the previous week to 3.3 mln unique visitors. CBS Sportsline.com (Web channel) saw a 28% growth to 2.4 mln unique visitors.

Traffic growth to March Madness sites

SiteWeek of 03/05Week of 03/12Growth
NCAASports.com3911,178201%
CSTV.com2,2613,29646%
CBS Sportsline1,8692,39828%
Source: Nielsen//NetRatings

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