Mastercard launches selfie payment authentication in Brazil and Mexico

The company is investing in biometric payment capabilities to eliminate the need to remember passwords and improve security.

Mastercard has launched new biometric payment features in Brazil and Mexico to enable customers to authenticate online transactions via fingerprint and taking a selfie.

The new launch in the Latin America countries follows the unveiling of the Identity Check Mobile technology across 14 countries, including the US, UK and other European countries.

According to the company, the rationale for the technology is to make online payments more convenient by removing the need to use a password while making purchases more secure.

"We find ourselves before a milestone in payments' evolution. Following the revolution in physical purchases with innovations like chip technology, contactless payments, and wearables, we are now making identity check a reality for online purchases in Latin America after earlier rollouts this year in the US and Europe," said Ajay Bhalla, president of enterprise risk & security at Mastercard.

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