Microsoft acknowledges the Apple threat in SEC filing

Summary:In their mandatory 10-Q filing with the US Securities and Exchange Commission for 2008 Microsoft acknowledges Apple's success, but without mentioning them by name.A competing vertically-integrated model, in which a single firm controls both the software and hardware elements of a product, has been successful with certain consumer products such as personal computers, mobile phones and digital music players.

In their mandatory 10-Q filing with the US Securities and Exchange Commission for 2008 Microsoft acknowledges Apple's success, but without mentioning them by name.

A competing vertically-integrated model, in which a single firm controls both the software and hardware elements of a product, has been successful with certain consumer products such as personal computers, mobile phones and digital music players.

Microsoft does, however, mention that it has two "vertically-integrated" products (the Xbox 360 and  Zune) but that producing more may "increase [its] cost of sales" and "reduce operating margins."

(Tip: AppleInsider)

Topics: Microsoft, Apple, Hardware, Mobility

About

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984. He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging.... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.