Microsoft Announces The Live Era

Summary:Microsoft just announced its new Web-based Windows and 'software as a service' strategies. After first announcing the Xbox 360 will be released on Nov 22 in North America, Gates talked about their new "Live" brand (thanks Mike from TechCrunch for the news - he has pictures too).

Microsoft just announced its new Web-based Windows and 'software as a service' strategies. After first announcing the Xbox 360 will be released on Nov 22 in North America, Gates talked about their new "Live" brand (thanks Mike from TechCrunch for the news - he has pictures too). The "Live" era will encompass the "Software Plus Services" strategy and is all about providing "seamless experiences". Their goal is "Building Live Software". The brand will encompass Windows Live and Office Live - integration with the Web.

This is Microsoft's Web 2.0 strategy, except substitute the word "Live" for that term.

live

Mike has more details:

"Came back on stage at 10:37, announced Windows Live and Office Live.

Windows Live: Primarily ad supported. Does not kill off MSN.

Office Live: “internet based services for growing and managing your business online.” extensible, thousands of partners. ad supported level with tier above requiring subscription."

Dan Farber has the news too: "In opening the event today, Bill Gates said that every five years Microsoft looks at its strategy and makes big bets–1990 was Windows, the Web in 1995 and Web Services .Net in 2000. The next big bet, Gates said, is delivering new type of software experience, called "live software." [...] Sounds like a bit of Web 2.0 mixed with Microsoft's live naming theme–Live Meeting, XBox Live. Services = Software, in a broad way, from hosted services like email and CRM to MSN and mapping mashups."

live2

Photos from Mike Arrington. More to come on the news, as I get details... note: this is a cross-post with Read/Write Web.

Topics: Browser

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.