Microsoft hopes Windows Store gift cards spur customers, developers

Summary:Buy a Windows 8 or 8.1 PC or tablet at a participating retailer and you will get a $25 gift card to the Windows Store for apps or games.

Microsoft has announced a promotion for Windows PCs and tablets that they hope will bring both consumers and developers to the Windows market.

Windows.Store.Gift.Card

Through December 28, or until supplies are exhausted, when you buy a Windows tablet or PC at a participating retailer you will also receive a $25 gift card for the Windows Store. You can use the credit to buy apps or games in the Windows Store, Windows Phone Store and select Xbox stores.

The promotion is meant as an incentive both for consumers and developers. The prospect of millions of customers with $25 to spend on apps and games may increase incentives for developers to build and promote apps. Microsoft has raised the prospect of such a promotion with developers, so it's not a surprise to them.

The gift cards are available, according to Microsoft, at "...many retailers across the United States including Amazon.com, Best Buy, Fry's Electronics, Staples, Newegg.com, Office Depot, OfficeMax, Sam's Club, Wal-Mart.com, and the Microsoft Store." The promotion is also in operation "...in select markets outside the U.S."

The promotional gift card code must be redeemed by 02/28/2014 and the funds from the card must be spent within 120 days of the date the card code is redeemed. Windows Store gift cards which are purchased (from more than 100 retailers in over 25 markets) do not expire.

Microsoft says there are over 100,000 apps in the Windows Store.

Topics: Windows, Microsoft, Microsoft Surface, Windows 8, Windows Phone

About

Larry Seltzer has long been a recognized expert in technology, with a focus on mobile technology and security in recent years. He was most recently Editorial Director of BYTE, Dark Reading and Network Computing at UBM Tech. Prior to that he spent over a decade consulting and writing on technology subjects, primarily in the area of sec... Full Bio

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