Microsoft: I'm a PC and I've been made into a stereotype

After Microsoft unceremoniously canceled their unfunny ad campaign featuring Bill Gates and Jerry Seinfeld shopping for shoes and being regular people, they've launched phase 2 of the US$300 million dollar campaign.The new ads (YouTube links 1, 2, 3) are designed to show that PC users are real people – and not terribly hip.

Microsoft: IÂ’m a PC and IÂ’ve been made into a stereotype
After Microsoft unceremoniously canceled their unfunny ad campaign featuring Bill Gates and Jerry Seinfeld shopping for shoes and being regular people, they've launched phase 2 of the US$300 million dollar campaign.

The new ads (YouTube links 1, 2, 3) are designed to show that PC users are real people – and not terribly hip. They feature a number of Microsoft employees like Sean Siler (who's a dead ringer for John Hodgeman) saying "I'm a PC and I've been made into a stereotype."

Even though Microsoft seems to have canned Seinfeld, Gates still makes the cut, saying "I'm a PC and I wear glasses." My favorite line? "I'm a PC and I turn #2 into energy.

Self-deprecating humor from Microsoft? I don't get it.

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.
See All
See All