The rumors were true: Microsoft is pricing its Kinect sensor add-on for the Xbox at $150.
(For that $149.99, existing Xbox 360 console owners can get the Kinect device plus a copy of Kinnect Adventures, to be precise, company officials said on July 20.)
Microsoft also announced a bundle of the new Xbox 360 4GB console, Kinect, and Kinect Adventures will be available for $299.99. The new, black-matte Xbox 4GB console begins shipping August 3 in the U.S. and is available by itself for $199.99.
Some Microsoft analysts are skeptical that Microsoft will be able to sell multiple millions of Kinect sensors for $150. They argue the price should have been considerably lower (closer to $100 or so), given the fact it is an add-on. Also, as CNBC noted in a story earlier this week, Kinect will have 15 supporting titles from Microsoft and selected partners when it launches on November 4, "which won’t be a big incentive for people who don’t own an Xbox 360 or PlayStation 3 to pick one up." (The Kinect titles will be $49.99 each.)
Microsoft CEO Steve Ballmer said earlier this year that he considered Kinect to be Microsoft's most exciting product launch in calendar 2010.
So what's your take?
As I've said many times before, I think Microsoft is overemphasizing its consumer products to the detriment of its money-making (and high-margin) business ones. I think this whole "Consumerization of IT" notion is overrated. You?