Microsoft tries on a friendly face

Summary:Microsoft Corp. is undertaking what executives there call one of the most significant overhauls of its advertising approach in its 25-year history.

Microsoft Corp. is undertaking what executives there call one of the most significant overhauls of its advertising approach in its 25-year history. Rather than hawk the many products it makes, the company plans to shift the majority of its massive ad budget to the selling of Microsoft itself. Full story. -- Wall Street Journal

Topics: Microsoft

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