Microsoft has a six-pack of lightweight operating systems, but still lacks anything that can answer Apple's iPad. The approach---various flavors of mobile and embedded operating systems---is in keeping with Microsoft culture, but that just won't cut it if the software giant is going to compete with Apple.
Mary Jo Foley on Thursday deciphered Microsoft's lightweight operating system strategy. In a nutshell, you have Windows Mobile 6.x, which is about to die, Windows Phone 7, Windows Embedded Standard 7, Windows Embedded Compact 7 and then Windows 7 for tablet PCs and netbooks. What's missing? Anything that will work on what Microsoft calls a "slate," or something to rival the iPad. That's why you see a vacuum in the iPad killer market. Apple rivals are going to Google's Android. And HP needed a lightweight OS so bad that it spent $1.2 billion for Palm.
To its credit, Microsoft is working to consolidate platforms and the development tools behind them. The problem is that Microsoft is resembling a large enterprise that has 10,000 internal applications. You whittle those applications down and you still have too many. Meanwhile, more nimble players eat your lunch.
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Apparently, Microsoft is telling partners that Windows Embedded Compact 7 is the primary vehicle for consumer mobile handhelds. The rub: Windows Embedded Compact 7 won't be released to manufacturing until the fourth quarter. Another wrinkle: Embedded Compact 7 still won't be a head-to-head iPad OS competitor because it has no common user interface. Slate makers---HP, Dell, Acer, etc.---will have to customize the user interface. Simply put, Microsoft is putting its slate fate in the UI design skills of hardware makers.
In a nutshell, Microsoft-powered iPad killers won't appear until 2011---and even then you have to assume the software and hardware gel on the first go round (good luck with that).
After looking through Microsoft's master mobile plan you're left to conclude the following:
- Microsoft is in danger of missing the iPad/slate curve just like it did the last turn in the smartphone market.
- Apple's lead in the tablet market is solidified for probably at least a year.
- There's a massive opening for Google's Android to fill the breach and give Apple a run. Of course, Android's success will also depend on whether the hardware and software can gel into a comprehensive unit right out of the gate.
Of those three outcomes, the only certainty is Apple's lead with the iPad. Unfortunately for Microsoft, door No. 1 looks pretty certain too.