Millennial Media: Android rules in July, Windows Phone 7 growth is big

Summary:Ad impressions in July show Android is kicking all other mobile platforms to the curb, but Apple is still the number one OEM.

Millennial Media is one of the largest ad networks in mobile, and its monthly stat shot is an indicator of who is doing what in mobile. The July report shows some interesting numbers that indicate the state of the mobile space.

Android retains the number one position among mobile platforms for the eighth consecutive month with 61 percent of all ad impressions served. Apple's iOS was the next most used mobile platform with 21 percent of impressions. Apple is still the number one mobile manufacturer with 26.45 percent of the market and Samsung number two with 19.11 percent. Note these numbers are based on ad impressions served during the month of July 2011 and not device sales.

Windows Phone 7 generated only 2 percent of ad impressions during the month, but encouragingly had a 71 percent increase month-over-month. The indicates that more of these phones are in the market each month, and with Mango due to launch soon WP7 could be poised for good growth.

While tracking the number of ad impressions paints a good picture of activity, it is important for developers to follow the money. Things stack up differently when ad revenue is tracked by platform with Android nudging iOS for the top spot but by only five percent. These two platforms accounted for a whopping 91 percent of ad spends, with RIM's BlackBerry a distant third with only 7 percent.

Topics: Android, Google, Microsoft, Mobility, Operating Systems, Software, Windows

About

James Kendrick has been using mobile devices since they weighed 30 pounds, and has been sharing his insights on mobile technology for almost that long. Prior to joining ZDNet, James was the Founding Editor of jkOnTheRun, a CNET Top 100 Tech Blog that was acquired by GigaOM in 2008 and is now part of that prestigious tech network. James' w... Full Bio

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