Mobile porn alert

Some interesting research shows that porn will account for 70 percent of mobile content revenue by 2011. No surprise there - remember how adult content drove adoption of the Internet - but another interesting story has Graeme Ferguson - ex-director of global content development for Vodafone - spilling the beans that Vodafone already derives that percentage of its content revenue from smut!

Some interesting research shows that porn will account for 70 percent of mobile content revenue by 2011. No surprise there - remember how adult content drove adoption of the Internet - but another interesting story has Graeme Ferguson - ex-director of global content development for Vodafone - spilling the beans that Vodafone already derives that percentage of its content revenue from smut!

He accurately points out that Vodafone denies this - a call to the operator does indeed elicit a response that it is "nowhere near 70 percent, in fact its an awful lot less". According to the spokesperson it's mobile TV that's "driving content adoption" - but what exactly are they watching...?

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