Mobile porn alert

Some interesting research shows that porn will account for 70 percent of mobile content revenue by 2011. No surprise there - remember how adult content drove adoption of the Internet - but another interesting story has Graeme Ferguson - ex-director of global content development for Vodafone - spilling the beans that Vodafone already derives that percentage of its content revenue from smut!

He accurately points out that Vodafone denies this - a call to the operator does indeed elicit a response that it is "nowhere near 70 percent, in fact its an awful lot less". According to the spokesperson it's mobile TV that's "driving content adoption" - but what exactly are they watching...?