NetSuite 11 targeting mid-market with verticals

Summary:With an possible IPO in the works for this year, NetSuite CEO Zach Nelson and team are priming the pump with a new version of NetSuite and verticals for the mid-market. Version 11.

With an possible IPO in the works for this year, NetSuite CEO Zach Nelson and team are priming the pump with a new version of NetSuite and verticals for the mid-market. Version 11.0 includes AJAX pixie dust for the user interface, a scripting langugage for business process customization, and improved reporting, scheduling, graphing and document management. The new verticals NetSuite Wholesale/Distribution Edition and NetSuite Services Company Edition. 

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SuiteScript, which is built on JavaScript and part of NetSuite's Netflex customization platform, and its APIs can be used to create business processes with branching logic and time-based decision trees. User events, such changes to existing records and more complex processes, can be triggered or scheduled.

Like larger vendors going after the mid-market, which have similar needs to larger companies, NetSuite provides an all-in-one, integrated business suite--ERP, CRM, eCommerce-- to manage core business processes. SAP, for example, intends to focus on the mid-market from the top down with more of an on- premises focus, while NetSuite is a comparatively tiny player coming from the bottom up with pure on-demand solutions. It's a huge market, with application companies like Microsoft, Oracle and Sage also on the ground. Over the next few years, the fight for the mid-market with integrated, service-enabled, all-in-one solutions will be interesting to watch...

Topics: Enterprise Software

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