Neutral gestures

Nick Carr's latest post is a perfect example of a neutral gesture, one that sets up a transitional premise as the root of an alleged fundamental game-changer. As a gesture, it is still useful to those who view Nick's conservative optimist-baiting as treading water. In this case, Nick moves up slightly in GestureRank by providing cues to the mid-market audience of fence-sitters in the Attention reboot. Nick's facts are rigorous; his conclusions rudimentary. Net: The ball moves forward for those who have configured his gestures efficiently for their world view. For Nick, the book base builds. Not bad for slumming in the blogosphere. GestureRank: 7