New Microsoft ad: Older Windows PCs are no longer good enough

Summary:Microsoft is launching a new phase of its "I'm a PC" campaign on prime-time TV in the U.S. tonight. Here's the spot.

Microsoft is launching a new phase of its "I'm a PC" campaign on prime-time TV in the U.S. tonight.

Here's the spot (thanks to GeekWire for the YouTube pointer):

This is no Seinfeld commercial. Instead, it's a straightforward ad whose theme is Windows PCs have come a long way in the past few years, and are worth another look.

It's prime time for Microsoft to push this message, since Windows 7 launched a year-and-a-half ago, and Windows 8 isn't expected to debut on new PCs for more than another year. The PC market, as a result of the decline of netbook sales, coupled with the rise of iPad/tablet sales, isn't growing much, which is denting Windows client revenues.

Microsoft and its Crispin Porter + Bogusky agency chose a somewhat odd way to emphasize the idea that Windows 7 PCs are worth checking out. As Microsoft explains the new campaign:

"Instead of waiting for them (users) to come to us, we bring a PC store to them when they least suspect it. In the TV ads, we target unsuspecting real people by transforming a room in their home into a personal PC store with a wide array of innovative, beautiful hardware."

It seems to me that Microsoft could accomplish the same if the company would open some more Microsoft Stores -- especially here on the East Coast, where the still-unopened Atlanta store is Microsoft's only current option out this way. As I've blogged before, buying a PC here in New York City is a pretty dismal experience. I wouldn't know about the wide variety of Windows PCs if I wasn't a member of the press, privy to Microsoft showcases.

In Europe, Microsoft recently began touting the Windows Collection Web site as a way to share with potential customers some of the newer Windows 7 PC form factors that have been introduced to the market in the past few months.

What do you think of the new Windows ads? Have you seen any new Windows 7 PCs introduced recently that might make you trade-in your good enough XP or Vista machine?

Topics: Hardware, Microsoft, Operating Systems, Software, Windows

About

Mary Jo Foley has covered the tech industry for 30 years for a variety of publications, including ZDNet, eWeek and Baseline. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008). She also is the cohost of the "Windows Weekly" podcast on the TWiT network. Got a tip? Se... Full Bio

Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.