US gaming-software firm Ambrosia is sure its software will be bug-free -- if it isn't, marketing director Jason Wong will eat bugs for real. In a recent press release Wong said, "I regret that I have but one palate to defile for my company. We'll get 1.0.0 right, or I'll be munching on some pretty creepy stuff."
It is believed that Ambrosia is the first company ever to punish a marketing representative in this way. But if it means fewer software glitches, maybe Microsoft should follow suit.