Next big thing: private label softphones for non-tech websites

Yesterday at the VoIP 2.0 IP Telephony Conference in Fort Lauderdale - wearing my ZDNet badge ever-proudly -I moderated a "VoIP Mobility Reality Check" panel.

counterpatheebeam.jpg
Yesterday at the VoIP 2.0 IP Telephony Conference in Fort Lauderdale - wearing my ZDNet badge ever-proudly -I moderated a "VoIP Mobility Reality Check" panel.

Over the next several days I will be seeding this blog with statements and insights offered via this panel, as well as some take-aways I obtained from it.

But couldn't wait to share this with you.

During Q-A I asked a question of CounterPath Solutions Inc. CTO Jason Fischl. CounterPath is the company formerly known as Xten. If you have a Vonage softphone, or any of several others, that's their product you are using.

It popped into my head that if CounterPath could build a carrier-branded eyeBeam softphone (shown above) sold as part of a VoIP package by VoIP access providers, then why the dickens couldn't CounterPath build a private-label cell phone for non- VoIP, or even non-technical websites.

Jason says that this, in fact, is being done. Apparently the CounterPath SDK has been making the rounds lately in the cause of just the type of private-label VoIP services I am envisioning.

I am envisioning a world where a bank website could have a click to call icon that would bring up a bank-branded softphone provided by CounterPath. And working with CounterPath, the bank could hook up with a VoIP minutes wholesaler.

I can think of many industry sectors where private label VoIP cell phones might make sense. Hotel and travel websites- call the destination during or even after you book. Online shopping sites.  Educational institutions. Retailers. The list goes on and on.

Do you think I've uncovered something here? TalkBack!

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