Nice sees APAC future in analytics
SINGAPORE--Enterprise security and workforce optimization company, Nice Systems, is aiming to grow its Asia-Pacific business to a 66 percent share of its overall revenue, in alignment with how the global population is proportioned today.
According to Zeevi Bregman, CEO and president of Nice Systems, the region contributed about 30 percent of the company's US$197 million revenue in the second quarter. He expects this figure to eventually rise to 66 percent in the future to reflect the distribution of the global population today, but gave no timeframe on when this will be achieved.
Bregman, who was in town Tuesday for the opening of the company's Asia-Pacific headquarters, told ZDNet Asia that the banking, outsourcing and telecommunications sectors would be the top three targeted verticals to help fuel the projected growth.
Nice's Asia-Pacific president, Raghav Sahgal, who sat in for the interview alongside Bregman, added that the company differentiates its analytics products to those offered by competitors such as SAP and SAS by its strength in collating and making sense of unstructured data from disparate sources, such as social media or sensor data from traffic lights and video cameras. This data would then be analyzed "holistically" and provide real-time suggestions to end-users such as callcenter agents, Sahgal said.
Bregman explained: "We don't see SAP and SAS as competitors but have a complementary relationship with them. We would take the traditional data analytics provided by them and put it through our analytics engine, which pulls in other unstructured data, analyzed both sets of information and feed it back to the companies."
Earlier, news wire Reuters cited the company's CFO, Dafna Gruber, saying the company's analytics offerings were benefitting from an increase in customers' interactions with companies. As customers were communicating with companies in more ways than ever via mobile phones, Internet chat and e-mail chats in addition to traditional voice platforms, Gruber noted that the need to manage and analyze these interactions was growing.