Business
Nielsen: Comparison shopping is popular
Nielsen//NetRatings reports that comparison shopping sites have grown in popularity over the past year, with over 21 million US Internet users visiting a comparison shopping site in August 2003. Traffic to PriceGrabber grew by 81% in August 2003 over August 2002 and traffic to NexTag rose by 74% over the same time frame.
Nielsen//NetRatings reports that comparison shopping sites have grown in popularity over the past year, with over 21 million US Internet users visiting a comparison shopping site in August 2003. Traffic to PriceGrabber grew by 81% in August 2003 over August 2002 and traffic to NexTag rose by 74% over the same time frame. Specifically, Nielsen finds that Shopping.com gained over 11.9 million unique visitors in August 2003 and BizRate Shopping gained over 5.8 million.
Top sites: DealTime, BizRate, Nextag, PriceGrabber.