Nielsen Media Research aims to measure “time-shifted and place-shifted” television viewing through integrated, all-electronic ratings for television regardless of the platform on which it is viewed.
Nielsen announced an ambitious “Anytime Anywhere Media Measurement” (A2/M2) five year initiative to develop and deploy technology for capturing the new ways consumers are watching television:
- Measurement of online streaming video as well as the addition of Internet measurement in Nielsen's People Meter samples
- Addition of Out-of-Home measurement in Nielsen's People Meter samples
- Development of new meters to measure video viewed on portable media devices
- Creation of new research for measuring viewer "engagement" in TV programming
Nielsen's strategy comes at the heels of a contentious TV upfront advertising selling season with ABC sales executive Mike Shaw labeling media agencies as “unfair” and “unjust” for using “live-only” Nielsen viewing data.