At first glance it wouldn't be surprising if you confused Jumia.com for Amazon.com. Both have advertisements pushing the latest electronics, both are promoting holiday deals, and both offer an exhaustive list of shopping categories. But while Amazon has been around since the mid-90s and brought in about $61 billion in revenue last year, the 18-month old Jumia is finding its way in Nigeria, a market that's new to -- but quickly taking to -- online shopping.
With many of the country’s 160 million residents suspicious of paying online—yes, they get those fraudulent e-mails, too—the Lagos-based retailer wins over skeptical shoppers by accepting payment on delivery and offering free returns. “It’s very important that people know it’s not a scam,” says 29-year-old co-founder Tunde Kehinde. “Even though they want to buy, trust is still a very, very big issue.”
This post was originally published on Smartplanet.com