X
Tech

Nokia: Dissecting the moving parts

Nokia plans to increase its mobile device market share in 2008 with profit margins at about 20 percent. The company projects mobile device volumes to grow 10 percent for the industry with growth of topping 15 percent in emerging markets.
Written by Larry Dignan, Contributor

Nokia plans to increase its mobile device market share in 2008 with profit margins at about 20 percent. The company projects mobile device volumes to grow 10 percent for the industry with growth of topping 15 percent in emerging markets. And Nokia expects device prices to fall.

Those are some of the takeaways from Nokia's powwow with industry analysts and Nokia watchers. Nokia also laid out its plans for the next two years. By the numbers (statement):

  • Nokia sees operating margins of 16 percent to 17 percent;
  • Industry devices will grow 10 percent in 2008 from the 1.1 billion units in 2007;
  • Nokia's devices and services operating margins will be about 20 percent over next two years;
  • Nokia sees "some decline in average selling prices" because of emerging market sales and 'competitive factors in general.'" That comment is the zinger that rattled Nokia share early on Tuesday.
  • The converged device market is expected to hit 120 million units in 2007 and 180 million in 2008;
  • The company will ship 200 million devices with integrated digital camera in 2007 with more than 250 million units in 2008;
  • Target 180 million Nokia music enabled devices in 2008, up from 145 million in 2007.

 

Nokia had a bevy of other announcements that were notable. Here are some highlights.

  • Nokia outlined its 3110 Evolve device. According to Nokia, the device has "bio-covers made from more than 50% renewable material. The device is presented in a small package made of 60% recycled content and it comes with Nokia's most energy efficient charger yet, using 94% less energy than the Energy Star requirements."
  • Nokia acquired Avvenu, a company that allows you to use and share computer files on mobile devices securely. The goal: Anytime access to PC content on your mobile phone. Terms of the deal were not disclosed.

Editorial standards