One-tenth of the world's population shopping online, says ACNielsen

In a clear sign that cultures the world over are growing more comfortable with online shopping, a study from ACNielsen Europe published today reveals that about 10 percent of the world's population - more than 627 million people - has shopped online at least once. The countries with the highest incidents of shopping online were Germany, Austria, and the UK with at least 95 percent of surveyed Internet users having made purchases online.

In a clear sign that cultures the world over are growing more comfortable with online shopping, a study from ACNielsen Europe published today reveals that about 10 percent of the world's population - more than 627 million people - has shopped online at least once. The countries with the highest incidents of shopping online were Germany, Austria, and the UK with at least 95 percent of surveyed Internet users having made purchases online.  The US ranked eleventh with 89 percent of users having purchased something online. An article from The International Herald Tribune discusses these findings and points out differences in buying habits across regions and demographics, while a press release cites that over 212 million online shoppers mention books as among the last 3 items they purchased online. In addition:

  • Over 135 million people have purchased DVDs and/or video games
  • Close to 135 million made plane reservations
  • Over 128 million purchased articles of clothing/accessories/shoes
  • Over 112 million paid for music downloads and/or CDs
  • Over 106 million purchased electronic devices (including cameras, etc.)
  • Close to 98 million bought computer hardware
  • Over 86 million consumers made hotel and/or tour bookings.

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