AlwaysOn OnHollywood 2006 kicked off tonight at the historic Roosevelt Hotel (opened on May 16, 1927 with investors including Mary Pickford, Douglas Fairbanks, Louis B. Mayer and Charlie Chaplin). There will be the usual panels about the future of entertainment and media, but the highlight is OnHollywood 100, the top companies according to Tony Perkins and crew in the digital media entertainment arena. Most of them will not be around next year.
Host Tony Perkins started off by sketching out his view of Web 2.0. "The most significant accomplismment to Web 2.0 era is the instant messenging generation and bloggers who are triggering the consumer media revolution," he said. He sees signs of disruptive forces shaking up the entertainment and media worlds in river of consumer generated media; Web content going mobile and into the living room; and instant messengers and bloggers creating their own online networks. Tony introduced his own new social networking platform for AlwaysOn and for other brands.
Tony sees what everyone else sees via the popularity of sites like MySpace, YouTube, IM, podcasting, the blogosphere and billions of people going online. We know there is something disruptive going on, but we don't know how it will turn out. Are the established media players toast? Power to the people? It won't be binary.
Technorati's Peter Hirshberg set the tone with a presentation that Steve Gillmor as making us "feel we are trapped in a Reefer Madness episode," and then proceeded to give a blogosphere 101 via Technorati's data and evolution.
Peter Hirshberg and his alter ego
Gillmor's commmentary on Hirshberg's presentation is a must read..