Online ads to generate $18.9 bln by 2009, PPC to overtake impressions

Online advertising will be an $18.9 bln market by 2010, according to Jupiter Research, with spending on pay-per-click ads to overtake spending on impression-based ads.

Online advertising will be an $18.9 bln market by 2010, according to Jupiter Research, with spending on pay-per-click ads to overtake spending on impression-based ads. Projected spending in 2010 will double the $9.3 bln spent on online advertising in 2004.

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