Online car buying: differences between men and women

When shopping for cars, auction sites that attract high numbers of males include Manheim Online (76% male), Insurance Auto Auctions (74%), and Copart Salvage Auto Auctions (70%).

When shopping for cars, auction sites that attract high numbers of males include Manheim Online (76% male), Insurance Auto Auctions (74%), and Copart Salvage Auto Auctions (70%). Women went to the service-oriented sites, such as AmeriCredit (61% female visitors) and AAA (57% women), according to HitWise.

Ferrariworld.com drew a 73% male audience, US.porsche.com attracted a 67% male audience, and Jaguarusa.com drew a 61% male audience. Women flock to sites of manufacturers of more down-to-earth brands, such as Hyundai-Motor.com (53% women) and Saturn.com (53% female).

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